Interview with a Bookstagrammer: Forget Me Not Originals


If you’ve only just stumbled on our Interview with a Bookstagrammer series then welcome! We’re constantly astonished by the range of styles, skills and stories that Bookstagrammers bring to the platform so wanted to share some of these with you.

If you’ve been on Bookstagram for a while, then it’s highly likely that you will have already seen posts from Emma’s super-pretty Instagram acccount Forget Me Not Originals. With a nod to nostalgia, Emma blends shots of vintage books, landscapes, architecture and her own gorgeous fabric-bound novels and notebooks to create a quintessentially English aesthetic.

We’re very proud to say that we own a couple of her notepads ourselves and are keen to add more to the collection, but know we have to be quick because when she releases a new batch on Etsy, they sell out very quickly!

How long have you been bookstagramming?

Since May 2016 ( I had to check back to my first post!!)

Why did you start your bookstagram?

It was actually a friend of mine @blinklondon who pretty much strong armed me into starting the account. I really didn’t like Facebook and thought all social media platforms were the same but she insisted that I would love Instagram and sat with me whilst I set up the account. Needless to say she was right!!! The initial drive was to promote my business but it’s a love of photography and the friends that I have made on here that keeps me coming back.

Has your account changed since you started? In what way/s?

Yes. When I started on Instagram I didn’t have any plans for my account, I didn’t even really take photos….and I certainly didn’t know that bookstagram was a thing! It has been something that has evolved over time and discovering that I could edit my photos and create a ‘look’ was a real lightbulb moment; from then it became much more of a creative endeavour and I took it alot more seriously. I have always loved books though so it was inevitable that they would feature pretty heavily. 

What’s your favourite aspect of Bookstagram?

I love that it’s such a creative space and I feel that I have found some kindred spirits on here, some of whom I have gone on to meet and be friends with in the real world. It’s an incredibly supportive community as well as an inspirational one and as someone who works from home, usually alone, it’s a great place to go when I fancy some company. And it’s absolutely brilliant for book recommendations! I have definitely bought a lot more books since joining.

How do you plan your feed? Do you use any particular editing tools or themes?

I don’t really plan my feed other than trying to make sure similar photos aren’t next to each other on my grid. I tend to take photos in batches when I have time and then just have them edited and ready to go in my drafts folder. I can never think of captions though – sometimes I won’t post just because I have nothing to say! I use the Instagram editing tool and Snapseed which is really good.

What are your top tips for new bookstagrammers?

Enjoy it! Try not to get hung up on the numbers, especially now when it seems hard to grow your account. It’s a lovely place to be and talk books all day if you want to, so think of it as an enormous book group where you can swap recommendations and compare notes and be passionate about the thing you love. And find your own style. Be inspired by others by all means but try to put your own spin on it.

What are your bookish goals for the future? Are you working on any projects at the moment?

I’m not much of a goal setter, more of a fly-by-the-seat-of-my-pants kind of person! My bookish business has grown alot over the last few months so I am pretty busy with that and I guess I would like to see that continue. The only downside is less time for reading but as I get to work with books all day I’m not complaining!

Who are your favourite authors/books?

Quite a tricky one to answer! I read fairly broadly, but if I had to choose a genre I would say contemporary literary fiction and within that the books that have stayed with me the most are All the Light We Cannot See, A Little Life, God in Ruins, The Overstory and Half of a Yellow Sun. I turn to Susan Cooper or Mary Stewart for my comfort reads and of the classics Jane Eyre, Dracula and anything by Edith Wharton are my favourites so far!


Many thanks to Emma for taking time out to answer our questions. Her feed is always picture perfect and if you’re looking for a thoughtful birthday or Christmas gift (or maybe just a treat for yourself), then her bindings make the ideal present.

We regularly blog about Bookstagram so if you’re searching for inspiration you might also enjoy:

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  1. Kasturi
    October 8, 2020 / 10:54 am

    Loved this conversation Mel!!♥️♥️

    • thebookfamilyrogerson
      October 9, 2020 / 8:57 pm

      It was fascinating to find out more about Emma’s journey. I love her books! x

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