One thing that’s intrigued me since I started on Instagram is the sheer number of follow/unfollows that flood through my account on a regular basis. I’m not talking about the ones that retreat gracefully after a few months, but those…
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There’s a lot of buzz about community in the online world, but what about when you’re not part of the set? Whether we admit it or not, virtual groups aren’t that different from those we find in real-life society –…
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This post was updated in February 2021. As a keen Bookstagrammer, digital marketer for a literary festival and former book production manager, I come across author accounts all the time. Some are brilliant, but it’s become increasingly clear that many…
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